Design series
> Innovation Forum
> First event
Designerly Thinking: In conversation with Bill Moggridge
> Took place
On the evening of Tuesday 12 June 2007
> At
NESTA, 1 Plough Place, off New Fetter Lane, London, EC4A 1DE
NESTA map (including transport information) Google Map
This Innovation Forum event was supported and hosted by NESTA.
> Notices
03 July 2007 This event will be written up here by the end of the week. Apologies for the delay. Meanwhile, see notes in Documentation.
13 June 2007 We are also working on a podcast of the event. Shared pictures from the event can be seen below. If you couldn’t attend the event, you may be interested to listen to the interview with Mr Moggridge on IT Conversations, which is referenced in the Preparation section.
Some event attendees’ names can be found at the listing for this event on Upcoming.org.
> Pictures
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www.flickr.com
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Shared pictures from the event. If you want to contribute photos taken at this event via Flickr, please tag a public photo with: upcoming:event=197054 See all photos with this tag.
Documentation will be published here by the end of the week. You can find Weblog posts linking to the event on Technorati. See commentary from Roland Harwood, our NESTA host, on the differences between UK and US designers, with comments from David Simoes-Brown on the value of designers with respect to management consultants or advertising planners, and Miko Coffey on the relationship of design to innovation and services.
> Outline
What can businesses keen to innovate and improve draw from design? From the Cox Review and the Stanford d.school, BusinessWeek magazine to the Institute of Design Strategy Conference, the role of design in business has taken on new dimensions. From offering new ways for executives to think, to informing corporate strategy, from creating new models for organisational design to providing new sources of revenue, it is argued by many leading thinkers that design thinking and methods are increasing in relevance and significance.
Bill Moggridge will present his thinking on this subject, drawing on his pioneering work as co-founder of IDEO and his insights offered in his recently published book Designing Interactions (MIT Press). Then, in conversation, Nico Macdonald will investigate these issues with Mr. Moggridge. We will then open up to an audience discussion around these themes.
> Participants
Bill Moggridge
Co-founder
IDEO
Award-winning designer Bill Moggridge is a founder of IDEO, one of the most successful design firms in the world and one of the first to integrate the design of software and hardware into the practice of industrial design. He has been Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School, member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy, and is currently Consulting Associate Professor in the Joint Program in Design at Stanford University. Bill’s career has had three phases; first as designer, then as a manager of design, and now as a communicator, working as a writer, graphic designer and video maker. His fascination with design, and with what people want from everyday things, has given him a broad view of the information revolution.
Host: Roland Harwood
Head of NESTA Connect
NESTA
Roland recently joined NESTA to head up a new programme – NESTA Connect – which is exploring and showcasing successful collaborative innovation that disrupts organisational, sector or geographic boundaries. He is passionate about connecting people and ideas into new business opportunities, and has experience across the technology and creative industries, in both private and public sectors. Graduating with a PhD in Physics from UMIST, he started his career as an industrial research scientist for EA Technology, focusing on product development services for a range of global utility companies including EDF Energy and United Utilities. Then, at he Institution of Engineering and Technology (IET) he was responsible for developing new technology media publishing services including joint ventures with BT and IBM. Most recently, at the London Development Agency (LDA), he has worked with hundreds of early stage technology companies, developing and launching a series of three business incubators and a Proof of Concept Seed Fund with twenty-four universities. In addition, for the past 10 years he has worked freelance as a music producer for SonyBMG, writing numerous soundtracks for film and TV, including the film American Psycho and the television series The Cosby Show.
Interlocutor: Nico Macdonald
Principal
Spy
Nico Macdonald has been consulting on design strategy in the media sector and beyond since the mid-90s. He has written about the relationship of design, business and the economy for publications including AIGA Gain and the RSA Journal. As co-founder of the thinktank Design Agenda he facilitated thinking about the value of design in business, though conferences such as ‘Design For Usability’ and the Experience Design series of talks. He is author of What is Web Design? (RotoVision, 2003). Profile on Linkedin.
- What are the changes in the economy and society that have increased the value of design to business?
- What are the new areas and roles in which design may be of value in business?
- Were and are these functions provided by other disciplines, and if so how should design relate to them?
- Why have have new roles for design been of interest to business and academia in the US, but only to government in the UK?
- What does design need to do to be more effective in relation to business?
In preparation for the event, you may be interested to review:
Designing Interactions, Bill Moggridge (The MIT Press, 2007): Moggridge introduces 40 influential designers who have shaped our interaction with technology. The introduction and final chapter combine to describe the approach to designing interactions that has evolved at IDEO. There is also an excellent Designing Interactions book site, which showcases a chapter each week, and includes video interviews conducted for the book.
Thoughts of a Design Pioneer Helen Walters, BusinessWeek, November 30, 2006. In his new book, Designing Interactions, IDEO co-founder Bill Moggridge profiles the most influential designers in the history of Silicon Valley. [Paid sub may be required.]
Better by Design Nico Macdonald, RSA Journal, August 2005, Volume CLII, No 5518, pp26-31. Design used to be associated purely with aesthetics. Today it has been embraced by business leaders and is advocated for social policy development. (Article documented on author’s site, with Acrobat facsimile of the article, and including facility for responding.)
Audio: IT Conversations: Tech Nation interview with Bill Moggridge, recorded 2007-02-13: “Dr. Moira Gunn speaks with IDEO co-founder Bill Moggridge. They look at how some of our favourite technology came into being, from the very first laptop right up to the iPod.”
The Stanford Institute of Design d.school, including the d.school news blog.
See also articles in the Innovation Agenda group on Ma.gnolia:
If you have queries about the event please email Nico Macdonald
> Background
The Innovation Forum is intended to facilitate progress by bringing together researchers and academics, technologists and designers, business people and marketers, policy makers and administrators to share knowledge about their skills and current insights and projects. It supports the free exchange of ideas towards the end of improving people’s lives at home, at work and in society.